The adhesive company Covestro unveiled its new range of cosmetic products at the Cosmetagora trade fair in Paris in January 2019. The Baycusan eco series comprises of bio-based polyurethane film formers and the first product in the range was Baycusan eco E 1000. Sixty percent of the E 1000 is made from renewable raw material sources, which can be classified as having a natural origin as per ISO Standard 16128, Part 1. It has been difficult for cosmetic manufacturers to strike a balance between longevity of products without using chemical components. Covestro’s cosmetic line delivers a high-performing product made of synthetic and natural ingredients. The Baycusan E 1000 is a hair-styling product that promises similar performance as compared to conventional styling products.
Additionally, the E 1000 is free from the disadvantages that accompany other natural products such as flaking or high moisture levels. It leaves no residue and does not result in excess moisture formation. It delivers the same results as other conventional hair products without the harmful effects of chemicals.
Another product developed by the company ensures that there is minimal absorption of the products through the skin. There was a rising concern among the consumers in the Asian market regarding the harmful effects of the products. The Baycusan C1004, a bio-degradable film former was presented by Covestro at the at Personal Care and Homecare Ingredients (PCHi) in Guangzhou. The product is a primer that is applied before the foundation and has exhibited anti-penetration effects. When chemicals seep into the pores of the skin, it can lead to clogged pores, which can then lead to acne. The C1004 was created to block this seepage, as an answer to these concerns regarding synthetic cosmetic products.
Recently, Covestro has also entered the virtual world of commerce with its new platform. The Covestro Direct Store allows customers to purchase chemical products through safe digital transactions thereby expanding its reach to the consumer base.