Salesforce Acquires Mapanything And Salesforce.Org

Salesforce has announced the acquisition of MapAnything, which is built on its own platform. MapAnything is dedicated to helping companies build location-centric workflows beneficial for sales and even service calls. The terms of the agreement remain undisclosed. The deal was carried out through the Salesforce AppExchange. Over the years, MapAnything has been a Salesforce SI Partner and an ISV Premier Partner as mentioned by Salesforce. MapAnything claims to have 1,900 customers and hopes that the number will increase dramatically after its integration with Salesforce.

MapAnything, since its establishment in the year 2009, has raised over $80 million, out of which, more than $30 million was raised in its Series B funding round, led by Columbus Nova last year. Additionally, the company also raised nearly $42 million in November last year from investors including General Motors Ventures and Salesforce Ventures. Salesforce has said that the incorporation of MapAnything will help industrial leaders in accurately planning the number of people required, their field of work, ways to increase their productivity, monitoring the amount of work completed and developing solutions to improve functionality.

Salesforce recently announced that it would integrate in the company itself forming part of a new non-profit and educational segment led by Rob Acker, CEO of The move is aimed at repositioning how it avails software to non-profit organizations such as educational institutions and charities. has been a reseller of the company’s software and services to non-profit organizations. The agreement is a cash-and-stock deal valued at $300 million. operates as the California public benefit corporation and following the agreement it will be changing to California business corporation. Salesforce has mentioned that the amount will be distributed to another independent public benefit corporation, i.e., Foundation that will employ the funds for charitable objects along with an additional investment of an unspecified amount in the foundation.


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